The red dot design award is a large and coveted international product design prize awarded by the Design Zentrum Nordrhein Westfalen in Essen, Germany. The aim of the prize is to honor outstanding design quality and trendsetters. Since 1955, designers and producers can apply for the prizes with the winners being presented in an annual ceremony. Winning products are presented in the red dot design museum on the premises of the Zollverein World Cultural Heritage site in Essen.