Answer: Airwalk
Airwalk is a footwear company based in Denver, Colorado. It was established in 1986 by Bill Mann, George Yohn and Jess Lagunda. In the late 1980s and early 1990s, the company made skate shoes, t-shirts, snowboard boots, and other products, and sponsored professional skaters including Jason Lee and Tony Hawk.
In the mid-90's, Mann left the company. After his departure, the decision was made to "go mainstream" and focus on a more general audience rather than just creating shoes for sport enthusiasts. There was a brief rise in sales, but some people loyal to the brand found the mainstream designs questionable.
